![Burberry hopes its new logo will add cachet – and boost sales among young Asian shoppers | South China Morning Post Burberry hopes its new logo will add cachet – and boost sales among young Asian shoppers | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/styles/768x768/public/d8/images/methode/2019/07/16/592f9dec-a78c-11e9-8d5c-2d5b58977904_image_hires_182510.jpg?itok=4vlUjl0I&v=1563272718)
Burberry hopes its new logo will add cachet – and boost sales among young Asian shoppers | South China Morning Post
![Burberry trousers in cotton with vintage check pattern | Pants Burberry Kids Beige | Pants Burberry 8026389 Giglio EN Burberry trousers in cotton with vintage check pattern | Pants Burberry Kids Beige | Pants Burberry 8026389 Giglio EN](https://img.giglio.com/images/prodZoom/329128.022_1.jpg)
Burberry trousers in cotton with vintage check pattern | Pants Burberry Kids Beige | Pants Burberry 8026389 Giglio EN
![Burberry's new head designer Riccardo Tisci helps fashion brand smash expectations | The Independent | The Independent Burberry's new head designer Riccardo Tisci helps fashion brand smash expectations | The Independent | The Independent](https://static.independent.co.uk/s3fs-public/thumbnails/image/2018/11/08/09/1541657733871.jpg)
Burberry's new head designer Riccardo Tisci helps fashion brand smash expectations | The Independent | The Independent
![Burberry unveils new logo for first time in 20 years under Riccardo Tisci | The Independent | The Independent Burberry unveils new logo for first time in 20 years under Riccardo Tisci | The Independent | The Independent](https://static.independent.co.uk/s3fs-public/thumbnails/image/2018/08/02/15/37947822-283625085551375-5874310492536700928-n-1.jpg)